Rumors surrounding the deal made headlines earlier this month. HP's longstanding relationship with the company, famous for making headphones, came into question today when Apple finally announced its plans to buy Beats Music and Beats Electronics for $3 billion.
Currently, Beats technology is included in about 15 percent to 20 percent of devices sold by HP. These products will have the full Beats Audio experience, the company says. HP says it's planning an aggressive lineup of new products that includes the Beats branding through 2014. But it's allowed to continue selling devices with the Beats Audio logo and technology through 2015. Computer maker Hewlett-Packard confirmed Wednesday that it will continue to integrate Beats Audio technology in its high-end PCs through 2015, in spite of Apple's purchase of Beats Electronics.Ī company spokesman said in an email that HP is allowed to continue developing products with new Beats Audio technologies through 2014.
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